The verdict
For a small B2B team running Google Ads, perhaps with some Meta, I would start with Adzooma. The free plan lets you connect a real account and see what an audit finds before you spend anything.
If paid search is a major cost line and one person looks at several Google and Microsoft accounts every week, pick Adalysis. The audits are the product, and they pay off when somebody acts on them.
If you run one small account, I would not buy either until the free route has told you something useful. Whichever you choose, give one person the job of reading the alerts.
Side by side
| 12 points compared | ||
|---|---|---|
| Starts at | €126/mo | $58.33/mo |
| Free plan | No | Yes |
| API | No | Yes |
| MCP server | Yes | No |
| Ad A/B testing | Yes | No |
| AI optimisation | Yes | Yes |
| Bid & budget automation | No | Yes |
| Client-ready reports | Yes | Yes |
| Google and Microsoft Ads | Yes | Yes |
| Multi-account management | Yes | Yes |
| Reporting dashboards | Yes | Yes |
| Sells its own search ad inventory | No | No |
| Links |
Plans and pricing
Adalysis
- Adalysis€149/mo
Adzooma
- FreeFree
- Silver$69/mo
- Gold$179/mo
Who each is for
Choose Adalysis if…
Pick Adalysis if you work in Google Ads and Microsoft Ads and want the deepest checking you can get. The daily audits, ad testing and budget forecasting suit a PPC manager with several accounts.
Unlimited accounts and users on the plan means a growing team does not add seat costs, which agencies will like alongside the white-label reports.
There is no direct API, only an MCP server, and it does not cover Meta or LinkedIn. Cost rises with the ad spend you manage.
Choose Adzooma if…
Pick Adzooma if you advertise on Google, Microsoft and Meta and want one place for audits, alerts and client reports. Findings are written in plain language, which helps in-house marketers without deep platform knowledge.
E-commerce teams get shopping feed fixes and an ad copy optimiser, and conversion tracking repair covers GA4.
The free plan limits opportunities, SEO profiles and alerts, so real monitoring sits on the paid plans. API access appears only in the Enterprise package.
Other options worth a look
Manage paid search and display advertising campaigns, tracking spend, clicks, and conversions by account.
Buy search, display and video ads across Bing, Yahoo and other networks on a pay-per-click basis.
Automates and optimises paid search campaigns across Google, Microsoft, Amazon, Meta and LinkedIn.
Look up the ads any advertiser has shown on Google, with their creatives, formats and regions.