Brevo

Brevo logo
Combines email and SMS marketing, marketing automation, and a built-in CRM in a single platform.
SummaryFeaturesPricingCompetitors7How to usePlaybooks4

Brevo API

Sign in
both. API key or OAuth 2.0; API access on: All plansSource

MCP server

Address
https://mcp.brevo.com/v1/brevo/mcpSource
What it is
Bearer MCP token generated in Account > SMTP & API with the MCP option; per-module servers share mcp.brevo.com/v1/<module>/mcp

Checked on 2026-10-10 in the developer documentation.

How to use Brevo

Brevo brings all customer communication channels into one platform, so you reach prospects and customers where they are without juggling multiple tools. Whether it's email, SMS or web push, Brevo coordinates your outreach and measures what actually drives conversions.

How to automate Brevo

MCP server

Brevo documents an official MCP server in its developer docs. One idea: ask Claude to pull this week's campaign results and suggest a subject line for the next send. Check what write access you give the client first.

API and webhooks

Brevo has a REST API and SDKs for contacts, campaigns, transactional email, SMS and WhatsApp, and CRM data. It also offers webhooks for marketing, transactional and sales CRM events. One idea: when a transactional email bounces, a webhook can flag the contact in your CRM so sales does not keep writing to a dead address.

Native integrations

The vendor lists more than 150 integrations, including Shopify, WordPress and Stripe. One idea: connect your shop so an abandoned cart starts an email, then an SMS if it stays open.

No-code automation

Zapier is on the vendor's integration list. Use it to add a new Brevo contact when someone fills a form in a tool that Brevo does not connect to directly.