The verdict
For a small B2B team, pick X Ads. It needs less production, targets by keyword and conversation, and has no minimum budget, so the test is cheap. It works best when you have content tied to launches, events or live topics.
For a direct-to-consumer or e-commerce brand that can make native-style video, pick TikTok Ads. The audience is younger, and commerce tools such as catalogue-based product ads suit shops.
If you sell a complex product to an older buyer, check LinkedIn Ads first. Whichever you test, set a fixed budget and a stop rule, and judge the result on cost per customer.
Side by side
| 5 points compared | ||
|---|---|---|
| Starts at | $600/mo | |
| Free plan | ||
| API | Yes | Yes |
| MCP server | No | |
| Bid & budget automation | Yes | Yes |
| Links |
Plans and pricing
TikTok Ads
- TikTok Ads Standard$600/mo
X Ads
Pricing not in our catalogue yet.
Who each is for
Choose TikTok Ads if…
Pick TikTok Ads if you sell to consumers and can produce fresh short video without a studio. The first three seconds earn the attention, and the targeting matters less.
Creative is the real cost, so plan several versions of each idea. Results fade fast without new clips.
Set up the Pixel and the Events API together, with deduplication, and test events before you spend. Measurement goes beyond clicks, with split tests and conversion lift studies. Do not move budget from a working channel before the experiment proves itself.
Choose X Ads if…
Pick X Ads if your buyers are active on X and you can react quickly to live topics. A B2B brand or media team can promote posts, events and offers, and native lead forms can be attached to ads.
The platform rewards speed and relevance. Without someone to react, I would not use it. Reach has shifted over the years, so test small and read the results before scaling.
Integrations are fewer than on the big platforms, and the Ads API needs an access form and a review of up to about three business days. Plan for both if you want automated reporting.
Other options worth a look
Automate bid management and creative testing across Facebook and Instagram ad campaigns using AI.
Automates bidding and budgets across Meta, Google Ads, TikTok and Snapchat with rule-based triggers.
Run and manage Facebook and Instagram advertising campaigns directly from Meta's native platform.
Advertise your products and services to reach professionals and decision-makers with targeted campaigns on LinkedIn.