Thryv vs Zoho CRM

THvsZoho CRM logo
Two CRM tools side by side: what each does, what it costs and who it suits.
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The verdictSide by sidePlans and pricingWho each is forOther options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says
  • Both have a free plan, so you can try each before you pay.
  • Both have an API and an MCP server, so either works with AI employees.
  • In our CRM ranking, Thryv places 17 and Zoho CRM 8 of 20.

Side by side

Thryv and Zoho CRM compared
At a glance
THThryv
Zoho CRM logoZoho CRM
Starts at$99/mo€14/mo
Free planYesYes
APIYesYes
MCP serverYesYes
Links
Visit
Visit

Plans and pricing

TH

Thryv

  • Starterbusinesses establishing their online presence$99/mo
  • Signaturebusinesses ready to scale faster$399/mo
Zoho CRM logo

Zoho CRM

  • FreeFree forever for up to 3 users: leads, deals, workflows, reports and a mobile app.Free
  • StandardPer user per month; EUR 14 per user per month billed yearly.€20/mo/seat
  • ProfessionalPer user per month with automation and AI; EUR 23 per user per month billed yearly.€35/mo/seat
  • EnterprisePer user per month with deep customization; EUR 40 per user per month billed yearly.€50/mo/seat
  • UltimatePer user per month with the highest limits and tailored setups; EUR 52 per user per month billed yearly.€65/mo/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

TH

Choose Thryv if…

We haven't written up who Thryv suits yet.
VisitRead the review
Zoho CRM logo

Choose Zoho CRM if…

A small or mid-sized sales team, or a company already on Zoho apps, that wants pipelines, workflows and forecasting at a low cost per seat.

VisitRead the review

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