The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- In our Tracking ranking, Spectacle places 4 and WhatConverts 14 of 14.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | €89/mo | $30/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | No | Not known yet |
| Links |
Plans and pricing
Spectacle
- EssentialUp to 25k ad spend, 2 workspaces and 5 users.€99/mo
- ScaleUp to 100k ad spend, 5 workspaces and 25 users.€349/mo
WH
WhatConverts
- Call TrackingBusinesses needing call recording and dynamic number insertion$30/mo
- PlusUsers requiring form and chat tracking alongside calls$60/mo
- ProTeams needing scheduled reports and HIPAA compliance$100/mo
- EliteAdvanced attribution and customer journey tracking$160/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Spectacle if…
B2B SaaS, product-led and long-funnel marketing teams that need to connect ad spend and campaigns to pipeline and closed revenue in their CRM and billing data.
Other options worth a look
Tool·Client acquisitionCombines analytics, session replay, and heatmaps to reveal user behaviour and identify conversion friction.Tracking
From $49/moFree planAffiliate link
Tool·Client acquisitionMeasure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.Tracking
Free plan
Tool·Client acquisitionView session recordings and heatmaps free to understand how users navigate your website or app.Tracking
Free plan- Tool·Client acquisitionLightweight, open-source web analytics that shows your traffic on one page without cookies or consent banners.
Tracking
From $7.50/mo yearlyFree plan
Tool·Client acquisitionAssigns unique phone numbers to campaigns so inbound calls can be attributed to their original marketing source.Tracking
From $50/moAffiliate link- SITool·Client acquisitionTracks website traffic, audience behavior, and competitor metrics across channels to inform marketing strategies.
Tracking
From $99/mo yearlyFree plan