Sellfy vs WooCommerce

Pick WooCommerce if WordPress is already your site and you want the shop inside it. It suits stores with a lot of content, businesses with unusual products and teams with a developer or agency. You choose the hosting, the payment processor and the extensions, and there is a REST API and a Store API for custom work. An official MCP integration exists, but it is a developer preview, so try it on a test store first. Skip it if nobody wants to run updates, backups, security and speed. A hosted platform takes that off your plate.

Pick Sellfy if you want to start selling without building anything. It suits creators and small brands with ebooks, templates, courses, subscriptions or merchandise. Hosting, security, checkout and secure file delivery are the platform's job, so your time goes into the products and your audience. You also get email campaigns, upsells and an affiliate feature in one dashboard. The limits are real. Customisation has a ceiling, and customers, products and order history sit inside Sellfy, so moving off later is work. Skip it if you want full control of the storefront code or a large catalogue.