Sellfy vs Shopify

Pick Sellfy if you are a creator, coach or small brand with a few products and your own traffic from YouTube, a newsletter or social. It suits you when you want to sell ebooks, templates, courses, subscriptions or a little merchandise this week. Download limits and PDF stamping help with sharing, and you can embed buy buttons on any page. It also has email campaigns, abandoned cart messages and upsells, which is enough for a small shop. Skip it if you need unusual layouts, complex inventory or custom checkout logic. The store builder has a ceiling, and you will hit it.

Pick Shopify if the shop is the business. That means physical products, stock that must stay in sync, shipping steps and a back office that keeps up as orders grow. It also suits you if you sell in person, because it has point of sale tools. The app store and the GraphQL and Storefront APIs let you connect email, helpdesk and accounting tools, or build a custom storefront with a developer. Expect cost creep from apps, themes and payment fees, and price your real set-up first. Skip it if you only sell a few downloads and want the lightest possible start.