Plausible Analytics vs Similarweb

vsSI

Two Tracking tools side by side: what each does, what it costs and who it suits.

Visit Visit

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Similarweb comes out ahead. Here is why, point by point.

What the data says

Both have a free plan, so you can try each before you pay.
Plausible Analytics starts lower, at $7.50/mo against $99/mo.
Only Similarweb has an MCP server, so an AI employee can work in it directly.
In our Tracking ranking, Similarweb places 7 and Plausible Analytics 5 of 14.

Side by side

Plausible Analytics and Similarweb compared
At a glance	Plausible Analytics	SISimilarweb
Starts at	$7.50/mo	$99/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	No	Yes
Links	Visit	Visit

Plans and pricing

Plausible Analytics

StarterPriced by monthly pageviews, from 10k; one site, 3 years of data retention.$9/mo
GrowthPriced by monthly pageviews, from 10k; up to 3 sites and 3 team members.$14/mo
BusinessPriced by monthly pageviews, from 10k; up to 10 sites and members, Stats API, funnels, 5 years retention.$19/mo

Similarweb

AEO Intelligenceresearchers tracking AI search visibility$129/mo
Competitive Intelligenceanalysts benchmarking traffic$199/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Plausible Analytics if…

Small marketing teams, SaaS companies and agencies that want simple, privacy-friendly website analytics without a cookie banner and without the complexity of Google Analytics.

Visit Read the review

Choose Similarweb if…

We haven't written up who Similarweb suits yet.

Visit Read the review

Other options worth a look

ToolClient acquisition
Contentsquare
Combines analytics, session replay, and heatmaps to reveal user behaviour and identify conversion friction.
Tracking
From $49/moFree planAffiliate link
Sign up on Contentsquare
ToolClient acquisition
Google Analytics
Measure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.
Tracking
Free plan
Sign up on Google Analytics
ToolClient acquisition
Microsoft Clarity
View session recordings and heatmaps free to understand how users navigate your website or app.
Tracking
Free plan
Sign up on Microsoft Clarity
ToolClient acquisition
Spectacle
Links marketing touchpoints and ad spend to customer revenue and pipeline for B2B SaaS teams.
Tracking
From €89/mo yearlyAffiliate link
Sign up on Spectacle
ToolClient acquisition
CallRail
Assigns unique phone numbers to campaigns so inbound calls can be attributed to their original marketing source.
Tracking
From $50/moAffiliate link
Sign up on CallRail
SU
ToolClient acquisition
SurveySparrow
Collects engaging conversational surveys to capture high-response feedback, run NPS programs, and close loops with automated ticketing workflows.
Tracking
From $19/moFree plan
Sign up on SurveySparrow