Mailshake vs Smartlead

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Smartlead comes out ahead. Here is why, point by point.

What the data says

Both cover 5 of the 6 features we compared.
Mailshake starts lower, at $25/mo against $32/mo.
Only Smartlead has an MCP server, so an AI employee can work in it directly.
In our Outbound ranking, Smartlead places 5 and Mailshake 12 of 33.

Side by side

Mailshake and Smartlead compared
10 points compared	Mailshake	Smartlead
Starts at	$25/mo	$32/mo
Free plan	No	No
API	Yes	Yes
MCP server	No	Yes
AI reply handling	No	Yes
Built-in email warmup	Yes	Yes
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	Yes	Yes
LinkedIn automation	Yes	No
Unified inbox	Yes	Yes
Links	Visit	Visit

Plans and pricing

Mailshake

Starter1 email address, 1,500 sends a month, unlimited contacts and campaigns. Annual shown as 25 per month.$29/mo/seat
Email Outreach2 email addresses, unlimited sends, rotation, unified inbox and CRM integrations. Annual shown as 45 per month.$49/mo/seat
Sales Engagement10 email addresses, unlimited sends and 5 phone numbers with a dialer. Annual shown as 85 per month.$99/mo/seat

Smartlead

Base2,000 contacts, 6,000 email sends and 2,000 verified emails per month; $39 monthly or $32 per month billed yearly.$39/mo
Pro30,000 contacts, 90,000 email sends and 30,000 verified emails per month; $94 monthly or $78 per month billed yearly.$94/mo
SmartUnlimited contacts, 150,000 sends and 50,000 verified emails per month; $174 monthly or $144 per month billed yearly.$174/mo
PrimeUnlimited contacts, 500,000 sends and 170,000 verified emails per month; $379 monthly or $315 per month billed yearly.$379/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Mailshake if…

B2B sales teams, agencies and founders who run email-led cold outreach and want simple sequences, follow-ups, deliverability tools and a built-in lead finder in one tool.

Visit Read the review

Choose Smartlead if…

Sales teams, SDRs and agencies running cold email outreach at volume who need many mailboxes, automated warm-up, lead verification and one inbox for all replies.

Visit Read the review

Other options worth a look

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Instantly
Sends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.
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Reply.io
Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.
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Warmup Inbox
Builds sender reputation for new email accounts by warming them through a network of real inboxes.
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Dealfront
Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
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From €79/mo yearlyFree planAffiliate link
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