Lusha vs Smartlead

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Smartlead comes out ahead. Here is why, point by point.

What the data says

Smartlead covers more of the features we compared: 3 of 3, against 2.
Only Lusha has a free plan to start on.
Smartlead starts lower, at $32/mo against $37.43/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Smartlead places 5 and Lusha 15 of 33.

Side by side

Lusha and Smartlead compared
7 points compared	Lusha	Smartlead
Starts at	$37.43/mo	$32/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	No	Yes
Buyer intent data	Yes	Yes
Links	Visit	Visit

Plans and pricing

Lusha

FreeFree plan with 40 credits per month.Free
Starter400 credits per month on monthly billing, 4,800 credits per year on annual billing.$49.90/mo
Professional600 credits per month on monthly billing, 7,200 credits per year on annual billing.$69.90/mo
Premium3,400 credits per month on monthly billing, 40,800 credits per year on annual billing.$399.90/mo

Smartlead

Base2,000 contacts, 6,000 email sends and 2,000 verified emails per month; $39 monthly or $32 per month billed yearly.$39/mo
Pro30,000 contacts, 90,000 email sends and 30,000 verified emails per month; $94 monthly or $78 per month billed yearly.$94/mo
SmartUnlimited contacts, 150,000 sends and 50,000 verified emails per month; $174 monthly or $144 per month billed yearly.$174/mo
PrimeUnlimited contacts, 500,000 sends and 170,000 verified emails per month; $379 monthly or $315 per month billed yearly.$379/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Lusha if…

B2B sales and recruiting teams who need verified work emails and direct phone numbers to fill gaps in their CRM or to prospect from LinkedIn and company lists.

Visit Read the review

Choose Smartlead if…

Sales teams, SDRs and agencies running cold email outreach at volume who need many mailboxes, automated warm-up, lead verification and one inbox for all replies.

Visit Read the review

Other options worth a look

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Lemlist
Runs multichannel cold outreach with built-in email warmup, lead database, and deliverability scoring.
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Apollo
Find B2B prospects and run email and phone outreach campaigns from one unified platform.
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From $49/moFree planAffiliate link
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Instantly
Sends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.
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From $85/mo yearlyAffiliate link
Sign up on Instantly
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Reply.io
Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.
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From $49/mo yearlyAffiliate link
Sign up on Reply.io
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Warmup Inbox
Builds sender reputation for new email accounts by warming them through a network of real inboxes.
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From $15/mo
Sign up on Warmup Inbox
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Dealfront
Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
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From €79/mo yearlyFree planAffiliate link
Sign up on Dealfront