The verdict
For a small B2B team selling to identifiable roles, I'd pick LinkedIn Ads. A complex or high-ticket product aimed at an older buyer is a poor fit for TikTok, and you would pay for views that never become pipeline. If you sell to consumers, run an online shop or a direct-to-consumer brand, and you can produce native-style video without a studio, pick TikTok Ads. Treat it as an experiment with a fixed budget and a clear stop rule. Judge it on cost per customer, not on views.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | $600/mo | |
| Free plan | No | |
| API | Yes | Yes |
| MCP server | ||
| Links |
Plans and pricing
LinkedIn Ads
Pricing not in our catalogue yet.
TikTok Ads
- TikTok Ads Standard$600/mo
Who each is for
Choose LinkedIn Ads if…
Pick TikTok Ads if your product suits a younger, visual audience and you can make fresh short videos regularly. It covers reach, conversion, lead and app campaigns, with commerce tools such as catalogue ads and TikTok Shop. Built-in measurement goes beyond clicks, including split tests and conversion lift studies. Set up the Pixel and the Events API together, with deduplication, before you spend real budget, otherwise the platform optimises on poor data. If you cannot produce creative steadily, results fade quickly.
Choose TikTok Ads if…
Pick LinkedIn Ads if you can describe your buyer by job title or company and a lead is worth a higher cost. It offers feed ads, messaging, text ads and dynamic ads, plus a Marketing API for reporting and lead sync. You can change or stop the budget at any time. Because there is no published rate card, you learn the real cost by running a small campaign. It also needs ongoing attention, so give someone ownership of audiences and bids.
Other options worth a look
Automate bid management and creative testing across Facebook and Instagram ad campaigns using AI.
Automates bidding and budgets across Meta, Google Ads, TikTok and Snapchat with rule-based triggers.
Run and manage Facebook and Instagram advertising campaigns directly from Meta's native platform.
Runs paid campaigns on X, formerly Twitter, to reach audiences by interest, keyword and follower lookalikes.