The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- In our Tracking ranking, Leadinfo places 13 and WhatConverts 14 of 14.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | €69/mo | $30/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Not known yet | Not known yet |
| Links |
Plans and pricing
Leadinfo
- StarterFrom EUR 69 for 0 to 100 identified companies per month; price rises with volume.€69/mo
- ScaleFrom EUR 159 for up to 250 identified companies per month; price rises with volume.€159/mo
- ProFrom EUR 359 for up to 750 identified companies per month; price rises with volume.€359/mo
WH
WhatConverts
- Call TrackingBusinesses needing call recording and dynamic number insertion$30/mo
- PlusUsers requiring form and chat tracking alongside calls$60/mo
- ProTeams needing scheduled reports and HIPAA compliance$100/mo
- EliteAdvanced attribution and customer journey tracking$160/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Leadinfo if…
B2B sales and marketing teams in Europe with steady website traffic who want to see which companies visit, and pass the right ones to the CRM quickly.
Other options worth a look
Tool·Client acquisitionCombines analytics, session replay, and heatmaps to reveal user behaviour and identify conversion friction.Tracking
From $49/moFree planAffiliate link
Tool·Client acquisitionMeasure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.Tracking
Free plan
Tool·Client acquisitionView session recordings and heatmaps free to understand how users navigate your website or app.Tracking
Free plan- Tool·Client acquisitionLinks marketing touchpoints and ad spend to customer revenue and pipeline for B2B SaaS teams.
Tracking
From €89/mo yearlyAffiliate link - Tool·Client acquisitionLightweight, open-source web analytics that shows your traffic on one page without cookies or consent banners.
Tracking
From $7.50/mo yearlyFree plan
Tool·Client acquisitionAssigns unique phone numbers to campaigns so inbound calls can be attributed to their original marketing source.Tracking
From $50/moAffiliate link