The verdict
For measuring a site, I'd pick Plausible. It is easy enough that everyone reads it, and it answers where traffic comes from and what converts. It cannot tell you which company visited, and it has no sales features.
I'd add Leadinfo when you sell to businesses, have steady traffic and can follow up quickly. It does not replace analytics. It sits on top of the visits and turns some of them into leads. Leadinfo has no free plan and charges by identified companies, while Plausible follows pageviews. If you have low traffic, or buyers who are consumers or home workers, Leadinfo will identify little, and Plausible alone is enough.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | €69/mo | $7.50/mo |
| Free plan | No | Yes |
| API | Yes | Yes |
| MCP server | No | |
| Links |
Plans and pricing
Leadinfo
- Starter€69/mo
- Scale€159/mo
- Pro€359/mo
Plausible Analytics
- Starter$9/mo
- Growth$14/mo
- Business$19/mo
Who each is for
Choose Leadinfo if…
Pick Leadinfo if you run a B2B site in Europe and your team wants to see which companies visit, what they read and how interested they look. It suits sales and marketing teams with a fast route into the CRM, such as HubSpot or Pipedrive, plus alerts to Slack.
The benefit is speed from website to follow-up. The limit is that it names the business, not always the person, and many visits stay anonymous. Features are split by plan, so check the integration you need first. Use the 14-day trial to see the identified count on your own traffic. I have used Leadinfo for lots of clients.
Choose Plausible Analytics if…
Pick Plausible if you want simple traffic numbers and no cookie banner. It suits small marketing teams, SaaS companies and agencies that want a clear picture of sources, pages and goals without a course.
It tracks goals, UTM campaigns, scroll depth and outbound clicks, and has an AI traffic report. It does not identify companies and has no ad audience features, so it will not feed your sales queue. Plans follow pageviews, so a traffic spike changes the bill. Self-hosting is free but is a real job, so most teams should use the hosted plan.
Other options worth a look
Combines analytics, session replay, and heatmaps to reveal user behaviour and identify conversion friction.
Measure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.
View session recordings and heatmaps free to understand how users navigate your website or app.
Links marketing touchpoints and ad spend to customer revenue and pipeline for B2B SaaS teams.
Assigns unique phone numbers to campaigns so inbound calls can be attributed to their original marketing source.