Justuno vs Privy

Both target online stores with pop-ups. Justuno goes deeper on segments, A/B tests and AI recommendations. Privy adds email and SMS in one product for small stores on Shopify, BigCommerce or Wix.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

For a small online store that wants to start with pop-ups and add email and SMS later, pick Privy. One product covers list growth and follow-up, and the trial lets you test with real traffic.

If your store has steady traffic, you already run a deeper email setup such as Klaviyo, and you have someone to own segments and tests, pick Justuno. You are paying for targeting and testing, not for messaging.

I'd pick Privy for most small teams that run a store. If you are not an e-commerce business at all, neither is a good fit, and a general tool such as OptinMonster is worth a look.

What the data says

Both cover 5 of the 5 features we compared.
Privy starts lower, at $24/mo against $53.10/mo.
Only Privy has an MCP server, so an AI employee can work in it directly.
In our Lead capture ranking, Privy places 2 and Justuno 1 of 9.

Side by side

Justuno and Privy compared
9 points compared	Justuno	Privy
Starts at	$53.10/mo	$24/mo
Free plan	No	No
API	Yes	Yes
MCP server	No	Yes
Exit-intent triggers	Yes	Yes
Multi-step campaigns	Yes	Yes
On-site product recommendations	Yes	Yes
Unique single-use discount codes	Yes	Yes
Visitor targeting rules	Yes	Yes
Links	Visit	Visit

Plans and pricing

Justuno

LiteUp to 10K visitors per month; $53.10 per month billed yearly. 14-day trial.$59/mo
Done-For-YouUp to 20K visitors per month with an account manager; $269.10 per month billed yearly. 30-day trial.$299/mo

Privy

Email and SMSStarts at 30 USD a month, priced by mailable contacts with unlimited email sends; SMS credits are an add-on starting at 0.$30/mo
Displays onlyPop-ups and displays only, priced on monthly page views; starting at 24 USD a month.$24/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Justuno if…

Pick Justuno if you run an e-commerce or direct-to-consumer brand with enough traffic to justify targeted pop-ups, visitor segments and tests. You want to show different offers to different groups, then see which ones convert.

It pairs well with a separate email platform, because Justuno collects the contacts and your email tool sends the messages.

The risk is complexity. Segments, timing and tests need setup and review, and you need an owner. There is a 14-day trial on the Lite plan and a 30-day trial on the done-for-you service. Treat the vendor's opt-in rate claims as marketing figures and run your own test.

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Choose Privy if…

Pick Privy if you are a small store on Shopify, BigCommerce or Wix and want pop-ups to grow your list with email and SMS to follow up, without running separate tools.

The messaging side runs campaigns and automated flows such as abandoned cart reminders. Email pricing follows mailable contacts, and SMS uses credits that roll over to the next billing period. There is a cheaper displays-only option if you already have email and SMS tools. A public API and an MCP server are also available.

Check how it scales. Larger stores with complex segmentation may outgrow it and move to a bigger platform such as Klaviyo. It is built for stores, so a service business will find less to use.

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