Instantly vs Lusha

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Instantly comes out ahead. Here is why, point by point.

What the data says

Instantly covers more of the features we compared: 5 of 5, against 3.
Only Lusha has a free plan to start on.
Lusha starts lower, at $37.43/mo against $85/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Instantly places 3 and Lusha 15 of 33.

Side by side

Instantly and Lusha compared
9 points compared	Instantly	Lusha
Starts at	$85/mo	$37.43/mo
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	Yes
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	Yes	No
Buyer intent data	Yes	Yes
Strong EU/GDPR coverage	Yes	Yes
Website visitor de-anonymisation	Yes	No
Links	Visit	Visit

Plans and pricing

Instantly

StarterBundle with 5,000 emails per month, 1,000 uploaded contacts and 1,500 credits.$94/mo
ScaleBundle with 100,000 emails per month, 25,000 uploaded contacts and 5,000 credits.$194/mo
AgencyBundle with 500,000 emails per month, 100,000 uploaded contacts and 10,000 credits.$555/mo

Lusha

FreeFree plan with 40 credits per month.Free
Starter400 credits per month on monthly billing, 4,800 credits per year on annual billing.$49.90/mo
Professional600 credits per month on monthly billing, 7,200 credits per year on annual billing.$69.90/mo
Premium3,400 credits per month on monthly billing, 40,800 credits per year on annual billing.$399.90/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Instantly if…

B2B founders, agencies and outbound teams that run cold email at volume across many mailboxes and need warmup, rotation and one reply inbox without building the sending infrastructure themselves.

Visit Read the review

Choose Lusha if…

B2B sales and recruiting teams who need verified work emails and direct phone numbers to fill gaps in their CRM or to prospect from LinkedIn and company lists.

Visit Read the review

Other options worth a look

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Builds sender reputation for new email accounts by warming them through a network of real inboxes.
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Dealfront
Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
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