HubSpot vs Thryv

HubSpot logovsTH
Two CRM tools side by side: what each does, what it costs and who it suits.
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The verdictSide by sidePlans and pricingWho each is forOther options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says
  • Both have a free plan, so you can try each before you pay.
  • HubSpot starts lower, at $7/mo against $99/mo.
  • Both have an API and an MCP server, so either works with AI employees.
  • In our CRM ranking, HubSpot places 3 and Thryv 17 of 20.

Side by side

HubSpot and Thryv compared
At a glance
HubSpot logoHubSpot
THThryv
Starts at$7/mo$99/mo
Free planYesYes
APIYesYes
MCP serverYesYes
Links
Visit
Visit

Plans and pricing

HubSpot logo

HubSpot

  • FreeFree for up to 2 users, no credit card needed.Free
  • StarterSeen as $7 per seat per month billed annually (promo), regular $20 monthly. Includes 500 HubSpot Credits.$20/mo/seat
  • ProfessionalPer seat, 3,000 HubSpot Credits, and a $1,500 one-time onboarding fee is required.$100/mo/seat
  • EnterprisePer seat billed annually (shown per month), 5,000 HubSpot Credits, and a $3,500 one-time onboarding fee is required.$150/yr/seat
TH

Thryv

  • Starterbusinesses establishing their online presence$99/mo
  • Signaturebusinesses ready to scale faster$399/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

HubSpot logo

Choose HubSpot if…

B2B teams, from solo founders to mid-market companies, that want CRM, marketing, sales and service on one shared contact database and prefer to start on the free tier and upgrade deliberately.

VisitRead the review
TH

Choose Thryv if…

We haven't written up who Thryv suits yet.
VisitRead the review

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