Google Analytics vs WhatConverts

vsWH

Two Tracking tools side by side: what each does, what it costs and who it suits.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Google Analytics comes out ahead. Here is why, point by point.

What the data says

Only Google Analytics has a free plan to start on.
In our Tracking ranking, Google Analytics places 2 and WhatConverts 14 of 14.

Side by side

Google Analytics and WhatConverts compared
At a glance	Google Analytics	WHWhatConverts
Starts at	Not known yet	$30/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Not known yet
Links	Visit	Visit

Plans and pricing

Google Analytics

StandardFree Google Analytics 4.Free

WhatConverts

Call TrackingBusinesses needing call recording and dynamic number insertion$30/mo
PlusUsers requiring form and chat tracking alongside calls$60/mo
ProTeams needing scheduled reports and HIPAA compliance$100/mo
EliteAdvanced attribution and customer journey tracking$160/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Google Analytics if…

Founders and marketers who need free, broad analytics on website and app traffic, conversions and channels, especially if they already run Google Ads and Search Console.

Visit Read the review

Choose WhatConverts if…

We haven't written up who WhatConverts suits yet.

Visit Read the review

Other options worth a look

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View session recordings and heatmaps free to understand how users navigate your website or app.
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Spectacle
Links marketing touchpoints and ad spend to customer revenue and pipeline for B2B SaaS teams.
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Plausible Analytics
Lightweight, open-source web analytics that shows your traffic on one page without cookies or consent banners.
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CallRail
Assigns unique phone numbers to campaigns so inbound calls can be attributed to their original marketing source.
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SI
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Similarweb
Tracks website traffic, audience behavior, and competitor metrics across channels to inform marketing strategies.
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From $99/mo yearlyFree plan
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