Google Analytics vs Similarweb

vsSI

Two Tracking tools side by side: what each does, what it costs and who it suits.

Visit Visit

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Similarweb comes out ahead. Here is why, point by point.

What the data says

Both have a free plan, so you can try each before you pay.
Both have an API and an MCP server, so either works with AI employees.
In our Tracking ranking, Similarweb places 7 and Google Analytics 2 of 14.

Side by side

Google Analytics and Similarweb compared
At a glance	Google Analytics	SISimilarweb
Starts at	Not known yet	$99/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Links	Visit	Visit

Plans and pricing

Google Analytics

StandardFree Google Analytics 4.Free

Similarweb

AEO Intelligenceresearchers tracking AI search visibility$129/mo
Competitive Intelligenceanalysts benchmarking traffic$199/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Google Analytics if…

Founders and marketers who need free, broad analytics on website and app traffic, conversions and channels, especially if they already run Google Ads and Search Console.

Visit Read the review

Choose Similarweb if…

We haven't written up who Similarweb suits yet.

Visit Read the review

Other options worth a look

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Contentsquare
Combines analytics, session replay, and heatmaps to reveal user behaviour and identify conversion friction.
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From $49/moFree planAffiliate link
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Microsoft Clarity
View session recordings and heatmaps free to understand how users navigate your website or app.
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Spectacle
Links marketing touchpoints and ad spend to customer revenue and pipeline for B2B SaaS teams.
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From €89/mo yearlyAffiliate link
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Plausible Analytics
Lightweight, open-source web analytics that shows your traffic on one page without cookies or consent banners.
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From $7.50/mo yearlyFree plan
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CallRail
Assigns unique phone numbers to campaigns so inbound calls can be attributed to their original marketing source.
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From $50/moAffiliate link
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SU
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SurveySparrow
Collects engaging conversational surveys to capture high-response feedback, run NPS programs, and close loops with automated ticketing workflows.
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From $19/moFree plan
Sign up on SurveySparrow