The verdict
If your main need is to run tests and you want to see the plans before talking to anyone, I'd pick Convert Experiences. It also suits agencies that need separate projects and domains.
If you want to find friction in a heatmap or recording, start a test from there and watch visitors in each version, I'd pick VWO. That closed loop is its strength.
If you only need recordings, neither is the right buy. A dedicated tool such as Hotjar or Microsoft Clarity is lighter. And on a low-traffic site, both will make you wait for results.
Side by side
| 11 points compared | ||
|---|---|---|
| Starts at | $299/mo | |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Audience targeting for experiments | Yes | Yes |
| Automatic traffic shifting to winners | Yes | Yes |
| Bayesian or sequential statistics | Yes | Yes |
| Feature flags and gradual rollouts | Yes | Yes |
| Multivariate and split URL tests | Yes | Yes |
| Server-side experiments | Yes | Yes |
| Website personalisation | Yes | Yes |
| Links |
Plans and pricing
Convert Experiences
- Growth$399/mo
- Pro$599/mo
VWO
Pricing not in our catalogue yet.
Who each is for
Choose Convert Experiences if…
Pick Convert Experiences if you want a testing tool with a clear structure. The trial runs for 15 days with no card, and the plans show what you get. Agencies and teams with several sites benefit from the project and domain limits.
It also has an MCP server with separate read, write and delete access, which suits teams that want an AI assistant to read results. Pair it with your own analytics or recording tool, because it does not bundle behaviour data.
Choose VWO if…
Pick VWO if you want behaviour data and experiments in one workspace. Heatmaps and recordings tell you where to look, so you test things that matter instead of button colours. A visual editor lets marketers launch simple tests, and a code editor is there when a test needs more.
Traffic limits are the part to read closely, and plans are on custom quotes. Thirty days of trial is short for a test that needs weeks of visitors, so plan your first experiment before you start it.
Other options worth a look
A/B testing, web personalisation and on-site surveys all combined in one ecommerce-focused platform.
Experimentation and personalisation platform for testing websites and features, sold through a sales conversation.