The verdict
On the data we hold, Contentsquare comes out ahead. Here is why, point by point.
What the data says
- Only Contentsquare has a free plan to start on.
- WhatConverts starts lower, at $30/mo against $49/mo.
- In our Tracking ranking, Contentsquare places 1 and WhatConverts 14 of 14.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | $49/mo | $30/mo |
| Free plan | Yes | No |
| API | Yes | Yes |
| MCP server | Yes | Not known yet |
| Links |
Plans and pricing
Contentsquare
- Experience Analytics FreeFree tier with 200K monthly sessions and 10K session replays per month.Free
- Experience Analytics GrowthFrom $49 a month at 7K sessions; price scales with session volume and 20% off when paid annually.$49/mo
WH
WhatConverts
- Call TrackingBusinesses needing call recording and dynamic number insertion$30/mo
- PlusUsers requiring form and chat tracking alongside calls$60/mo
- ProTeams needing scheduled reports and HIPAA compliance$100/mo
- EliteAdvanced attribution and customer journey tracking$160/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Contentsquare if…
Product, UX and conversion teams with enough site traffic to want to see where visitors get stuck, and to prove which fixes actually move conversion.
Other options worth a look
Tool·Client acquisitionMeasure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.Tracking
Free plan
Tool·Client acquisitionView session recordings and heatmaps free to understand how users navigate your website or app.Tracking
Free plan- Tool·Client acquisitionLinks marketing touchpoints and ad spend to customer revenue and pipeline for B2B SaaS teams.
Tracking
From €89/mo yearlyAffiliate link - Tool·Client acquisitionLightweight, open-source web analytics that shows your traffic on one page without cookies or consent banners.
Tracking
From $7.50/mo yearlyFree plan
Tool·Client acquisitionAssigns unique phone numbers to campaigns so inbound calls can be attributed to their original marketing source.Tracking
From $50/moAffiliate link- SITool·Client acquisitionTracks website traffic, audience behavior, and competitor metrics across channels to inform marketing strategies.
Tracking
From $99/mo yearlyFree plan