The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- Both have a free plan, so you can try each before you pay.
- Both have an API and an MCP server, so either works with AI employees.
- In our CRM ranking, Capsule places 13 and Zoho CRM 8 of 20.
Side by side
Plans and pricing
CA
Capsule
- StarterSmall teams needing pipeline and task tracking$21/mo
- GrowthTeams requiring workflow automation and project boards$38/mo
Zoho CRM
- FreeFree forever for up to 3 users: leads, deals, workflows, reports and a mobile app.Free
- StandardPer user per month; EUR 14 per user per month billed yearly.€20/mo/seat
- ProfessionalPer user per month with automation and AI; EUR 23 per user per month billed yearly.€35/mo/seat
- EnterprisePer user per month with deep customization; EUR 40 per user per month billed yearly.€50/mo/seat
- UltimatePer user per month with the highest limits and tailored setups; EUR 52 per user per month billed yearly.€65/mo/seat
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Zoho CRM if…
A small or mid-sized sales team, or a company already on Zoho apps, that wants pipelines, workflows and forecasting at a low cost per seat.
Other options worth a look
Tool·Client acquisitionManages contacts, leads, opportunities and pipelines with deep customisation and automation for B2B sales teams.CRM
From €25/moFree plan
Tool·Client acquisitionManages contacts, deals and pipelines for B2B sales teams with built-in phone and AI lead scoring.CRM
From $9/mo yearlyAffiliate link- Tool·Client acquisitionCombines CRM, marketing, sales and customer service around a shared contact database with a free tier.
CRM
From $7/mo yearlyFree plan
Tool·Client acquisitionDedicated customer relationship management platform for sales teams managing leads, deals and pipelines.CRM
From $13/mo yearlyAffiliate link
Tool·Client acquisitionManage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.CRM
From €14/mo yearlyAffiliate link
Tool·Client acquisitionCentralise contacts and deal pipelines in a spreadsheet-like CRM with automatic data enrichment.CRM
From €22/mo yearlyAffiliate link