Capsule vs Salesforce

CAvs

Two CRM tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says

Both have a free plan, so you can try each before you pay.
Both have an API and an MCP server, so either works with AI employees.
In our CRM ranking, Capsule places 13 and Salesforce 1 of 20.

Side by side

Capsule and Salesforce compared
At a glance	CACapsule	Salesforce
Starts at	$18/mo	€25/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Links	Visit	Visit

Plans and pricing

Capsule

StarterSmall teams needing pipeline and task tracking$21/mo
GrowthTeams requiring workflow automation and project boards$38/mo

Salesforce

Free SuiteFree CRM suite per user per month with basic sales, service and marketing tools.Free
Starter SuiteEUR 25 per user per month, billed monthly or annually.€25/mo/seat
Pro SuiteEUR 100 per user per month, billed annually; more automation, quoting and forecasting.€1,200/yr/seat
Sales Cloud CoreEUR 195 per user per month, billed annually; built-in AI, Slack and Tableau Next.€2,340/yr/seat
Sales Cloud AdvancedEUR 395 per user per month, billed annually; enhanced security and more AI.€4,740/yr/seat
Sales Cloud MaxEUR 550 per user per month, billed annually; full Agentforce for Sales suite.€6,600/yr/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Capsule if…

We haven't written up who Capsule suits yet.

Visit Read the review

Choose Salesforce if…

B2B sales teams, from a small team to mid-market and enterprise, that need a CRM they can shape around complex pipelines, partner channels and heavy reporting.

Visit Read the review

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Build a flexible CRM that mirrors exactly how you sell, not how a vendor says you should.
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