The verdict
On the data we hold, CallRail comes out ahead. Here is why, point by point.
What the data says
- WhatConverts starts lower, at $30/mo against $50/mo.
- In our Tracking ranking, CallRail places 6 and WhatConverts 14 of 14.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | $50/mo | $30/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Yes | Not known yet |
| Links |
Plans and pricing
CallRail
- Lead TrackingCall tracking with lead attribution, billed monthly.$50/mo
- Lead Tracking CompleteLead Tracking plus extra tracking and conversation features, billed monthly.$95/mo
- Lead ConversionLead conversion tools including AI features, billed monthly.$150/mo
- Lead Conversion CompleteEverything in Lead Conversion plus more, billed monthly.$195/mo
- AI Voice AssistantStarts at $95 per month, plus Lead Tracking at an additional $55 per month.$95/mo
WH
WhatConverts
- Call TrackingBusinesses needing call recording and dynamic number insertion$30/mo
- PlusUsers requiring form and chat tracking alongside calls$60/mo
- ProTeams needing scheduled reports and HIPAA compliance$100/mo
- EliteAdvanced attribution and customer journey tracking$160/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose CallRail if…
Marketers and agencies for service businesses and local shops where phone calls bring in revenue and the source of each call has to be traced.
Other options worth a look
Tool·Client acquisitionCombines analytics, session replay, and heatmaps to reveal user behaviour and identify conversion friction.Tracking
From $49/moFree planAffiliate link
Tool·Client acquisitionMeasure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.Tracking
Free plan
Tool·Client acquisitionView session recordings and heatmaps free to understand how users navigate your website or app.Tracking
Free plan- Tool·Client acquisitionLinks marketing touchpoints and ad spend to customer revenue and pipeline for B2B SaaS teams.
Tracking
From €89/mo yearlyAffiliate link - Tool·Client acquisitionLightweight, open-source web analytics that shows your traffic on one page without cookies or consent banners.
Tracking
From $7.50/mo yearlyFree plan - SITool·Client acquisitionTracks website traffic, audience behavior, and competitor metrics across channels to inform marketing strategies.
Tracking
From $99/mo yearlyFree plan