The verdict
If your leads call and you spend on ads, I'd pick CallRail. It answers the simple question of which campaign produced last month's calls.
If you are a B2B SaaS or long-funnel team with serious paid spend, I'd pick Spectacle. You can compare linear, first touch, last touch and U-shaped models side by side, and see revenue per campaign reconciled to your CRM and billing.
Neither is a default for a small team. If your funnel is short, your ad spend is small or your CRM data is untidy, a lighter set-up is enough. Match the tool to how your deals start.
Side by side
| 9 points compared | ||
|---|---|---|
| Starts at | $50/mo | €89/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Yes | No |
| Custom dashboards | Yes | Yes |
| Heatmaps | No | No |
| Product analytics | No | Yes |
| Self-hosting | No | No |
| Session replay | No | No |
| Links |
Plans and pricing
CallRail
- Lead Tracking$50/mo
- Lead Tracking Complete$95/mo
- Lead Conversion$150/mo
- Lead Conversion Complete$195/mo
- AI Voice Assistant$95/mo
Spectacle
- Essential€99/mo
- Scale€349/mo
Who each is for
Choose CallRail if…
Pick CallRail if phone calls bring in revenue for your business or your clients. It suits marketers and agencies for trades, clinics, legal firms, home services and local shops.
It feeds results back to Google Ads, Meta, Microsoft Ads, Google Analytics and your CRM, and it lists HubSpot and Salesforce integrations. Call recording brings consent rules, and the number set-up must be done well. Treat call scoring as a guide, not a verdict. Skip it if your funnel has no phone step.
Choose Spectacle if…
Pick Spectacle if you are a B2B SaaS, product-led or long-funnel team that spends real money on paid channels and needs numbers that finance will accept. It suits you when the ad click and the closed deal are months apart.
It connects to many CRMs and most major ad networks, and it can send audiences back to the ad platforms. Spend the first week on tracking and deal stages, because the output is only as good as your CRM. Plans are banded by tracked ad spend. Skip it if your funnel is short.
Other options worth a look
Combines analytics, session replay, and heatmaps to reveal user behaviour and identify conversion friction.
Measure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.
View session recordings and heatmaps free to understand how users navigate your website or app.
Lightweight, open-source web analytics that shows your traffic on one page without cookies or consent banners.