CallRail vs Leadinfo

CallRail traces inbound phone calls to the campaign behind them. Leadinfo names the companies visiting your B2B site and passes them to your CRM. Most small B2B teams will get more from Leadinfo.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

For a small B2B team with steady traffic and a process for fast follow-up, I'd pick Leadinfo. It shows which companies browsed key pages yesterday, and the speed from website to CRM is what pays back.

If calls drive your leads, you spend on ads and you need a source for each one, pick CallRail. That is true for trades, clinics, legal firms and home services, and the agencies that serve them.

My default for readers of this site is Leadinfo. Solid Growth is a certified Leadinfo partner, so weigh that. Check that Leadinfo covers companies in your target countries during the trial.

What the data says

In our Tracking ranking, CallRail places 6 and Leadinfo 13 of 14.

Side by side

CallRail and Leadinfo compared
At a glance	CallRail	Leadinfo
Starts at	$50/mo	€69/mo
Free plan	No	No
API	Yes	Yes
MCP server	Yes	Not known yet
Links	Visit	Visit

Plans and pricing

CallRail

Lead TrackingCall tracking with lead attribution, billed monthly.$50/mo
Lead Tracking CompleteLead Tracking plus extra tracking and conversation features, billed monthly.$95/mo
Lead ConversionLead conversion tools including AI features, billed monthly.$150/mo
Lead Conversion CompleteEverything in Lead Conversion plus more, billed monthly.$195/mo
AI Voice AssistantStarts at $95 per month, plus Lead Tracking at an additional $55 per month.$95/mo

Leadinfo

StarterFrom EUR 69 for 0 to 100 identified companies per month; price rises with volume.€69/mo
ScaleFrom EUR 159 for up to 250 identified companies per month; price rises with volume.€159/mo
ProFrom EUR 359 for up to 750 identified companies per month; price rises with volume.€359/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose CallRail if…

Pick CallRail if phone calls bring in revenue and you need to trace each call to a campaign, keyword or page. It suits marketers and agencies for service businesses and local shops.

It records and transcribes calls, and its conversation intelligence picks out intent and buying signals. There is also an AI voice assistant that answers calls and books appointments. Plan the consent announcements before you switch on recording. Skip it for a self-serve software company where nobody calls.

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Choose Leadinfo if…

Pick Leadinfo if you run a B2B site, especially in Europe, with steady traffic and a team that can follow up fast. It suits sales and marketing teams that want to see which companies visit and pass the right ones to the CRM.

It connects to HubSpot, Pipedrive and many other tools, and it includes a database of decision makers on top of company identification. It identifies the business, not always the person, and many visits stay anonymous. Use the 14-day trial to count identified companies. Skip it if your traffic is low or your buyers are consumers.

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