Brand24 vs Plausible Analytics

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Two Tracking tools side by side: what each does, what it costs and who it suits.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Plausible Analytics comes out ahead. Here is why, point by point.

What the data says

Only Plausible Analytics has a free plan to start on.
Plausible Analytics starts lower, at $7.50/mo against $199/mo.
Only Brand24 has an MCP server, so an AI employee can work in it directly.
In our Tracking ranking, Plausible Analytics places 5 and Brand24 9 of 14.

Side by side

Brand24 and Plausible Analytics compared
At a glance	BRBrand24	Plausible Analytics
Starts at	$199/mo	$7.50/mo
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	No
Links	Visit	Visit

Plans and pricing

Brand24

IndividualSolopreneurs tracking small brands$249/mo
TeamStartups and small businesses$349/mo
ProGrowing businesses and agencies$499/mo
BusinessScaling organizations needing API$699/mo

Plausible Analytics

StarterPriced by monthly pageviews, from 10k; one site, 3 years of data retention.$9/mo
GrowthPriced by monthly pageviews, from 10k; up to 3 sites and 3 team members.$14/mo
BusinessPriced by monthly pageviews, from 10k; up to 10 sites and members, Stats API, funnels, 5 years retention.$19/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Brand24 if…

We haven't written up who Brand24 suits yet.

Visit Read the review

Choose Plausible Analytics if…

Small marketing teams, SaaS companies and agencies that want simple, privacy-friendly website analytics without a cookie banner and without the complexity of Google Analytics.

Visit Read the review

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