Attio vs Pipedrive

Two CRM tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Attio comes out ahead. Here is why, point by point.

What the data says

Both cover 5 of the 6 features we compared.
Only Attio has a free plan to start on.
Pipedrive starts lower, at €14/mo against €31/mo.
Both have an API and an MCP server, so either works with AI employees.
In our CRM ranking, Attio places 7 and Pipedrive 5 of 20.

Side by side

Attio and Pipedrive compared
10 points compared	Attio	Pipedrive
Starts at	€31/mo	€14/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Built-in calling	No	Yes
Contact enrichment	Yes	Yes
Custom objects	Yes	No
Email sequences	Yes	Yes
Gmail or Outlook sidebar	Yes	Yes
Workflow automation	Yes	Yes
Links	Visit	Visit

Plans and pricing

Attio

FreeFor individuals to explore Attio; up to 3 seats, no credit card.Free
PlusPer user per month; 39 billed monthly or 31 billed annually; up to 10 seats.€39/mo/seat
ProPer user per month; 93 billed monthly or 74 billed annually; call intelligence, sequences and reporting.€93/mo/seat

Pipedrive

LitePer seat per month: 24 billed monthly, 14 billed annually.€24/mo/seat
GrowthPer seat per month: 49 billed monthly, 39 billed annually. Adds automations and email sequences.€49/mo/seat
PremiumPer seat per month: 79 billed monthly, 59 billed annually. Adds LeadBooster lead routing, scoring, contracts and e-sign.€79/mo/seat
UltimatePer seat per month: 99 billed monthly, 79 billed annually. Adds enhanced security, sandbox and extended phone support.€99/mo/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Attio if…

Founders and go-to-market teams whose sales motion does not fit a standard pipeline and who want to shape their own CRM data model around how they sell.

Visit Read the review

Choose Pipedrive if…

Lean B2B sales teams that run deals through a visual pipeline and want quick setup and a CRM their reps actually use, without the weight of a full marketing suite.

Visit Read the review

Other options worth a look

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Nutshell
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Folk
Centralise contacts and deal pipelines in a spreadsheet-like CRM with automatic data enrichment.
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Zoho CRM
Sales management system for leads, deals and customers with built-in forecasting and workflow automation.
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From €14/mo yearlyFree plan
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