The verdict
On the data we hold, Freshsales comes out ahead. Here is why, point by point.
What the data says
- Freshsales covers more of the features we compared: 7 of 7, against 6.
- Only Attio has a free plan to start on.
- Both have an API and an MCP server, so either works with AI employees.
- In our CRM ranking, Freshsales places 2 and Attio 7 of 20.
Side by side
| 11 points compared | ||
|---|---|---|
| Starts at | €31/mo | $9/mo |
| Free plan | Yes | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Automatic contact capture | Yes | Yes |
| Built-in calling | No | Yes |
| Contact enrichment | Yes | Yes |
| Custom objects | Yes | Yes |
| Email sequences | Yes | Yes |
| Gmail or Outlook sidebar | Yes | Yes |
| Workflow automation | Yes | Yes |
| Links |
Plans and pricing
Attio
- FreeFor individuals to explore Attio; up to 3 seats, no credit card.Free
- PlusPer user per month; 39 billed monthly or 31 billed annually; up to 10 seats.€39/mo/seat
- ProPer user per month; 93 billed monthly or 74 billed annually; call intelligence, sequences and reporting.€93/mo/seat
Freshsales
- Growth9 per user per month billed annually.$108/yr/seat
- Pro39 per user per month billed annually.$468/yr/seat
- Enterprise59 per user per month billed annually.$708/yr/seat
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Attio if…
Founders and go-to-market teams whose sales motion does not fit a standard pipeline and who want to shape their own CRM data model around how they sell.
Choose Freshsales if…
Small and mid-sized B2B sales teams that want a clean CRM with a visual pipeline, lead scoring and built-in email and calling, particularly if they already use other Freshworks products.
Other options worth a look
Tool·Client acquisitionManages contacts, leads, opportunities and pipelines with deep customisation and automation for B2B sales teams.CRM
From €25/moFree plan- Tool·Client acquisitionCombines CRM, marketing, sales and customer service around a shared contact database with a free tier.
CRM
From $7/mo yearlyFree plan
Tool·Client acquisitionDedicated customer relationship management platform for sales teams managing leads, deals and pipelines.CRM
From $13/mo yearlyAffiliate link
Tool·Client acquisitionManage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.CRM
From €14/mo yearlyAffiliate link
Tool·Client acquisitionCentralise contacts and deal pipelines in a spreadsheet-like CRM with automatic data enrichment.CRM
From €22/mo yearlyAffiliate link
Tool·Client acquisitionSales management system for leads, deals and customers with built-in forecasting and workflow automation.CRM
From €14/mo yearlyFree plan