The verdict
On the data we hold, Attio comes out ahead. Here is why, point by point.
What the data says
- Both cover 5 of the 6 features we compared.
- Folk starts lower, at €22/mo against €31/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our CRM ranking, Attio places 7 and Folk 6 of 20.
Side by side
| 10 points compared | ||
|---|---|---|
| Starts at | €31/mo | €22/mo |
| Free plan | Yes | Not known yet |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Built-in calling | No | No |
| Contact enrichment | Yes | Yes |
| Custom objects | Yes | Yes |
| Email sequences | Yes | Yes |
| Gmail or Outlook sidebar | Yes | Yes |
| Workflow automation | Yes | Yes |
| Links |
Plans and pricing
Attio
- FreeFor individuals to explore Attio; up to 3 seats, no credit card.Free
- PlusPer user per month; 39 billed monthly or 31 billed annually; up to 10 seats.€39/mo/seat
- ProPer user per month; 93 billed monthly or 74 billed annually; call intelligence, sequences and reporting.€93/mo/seat
Folk
- StandardPer member; unlimited members on all plans.€27/mo/seat
- PremiumPer member, most popular tier.€54/mo/seat
- EnterprisePer member, 'from' price; annual billing from 67 per member per month.€83/mo/seat
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Attio if…
Founders and go-to-market teams whose sales motion does not fit a standard pipeline and who want to shape their own CRM data model around how they sell.
Choose Folk if…
Small sales teams, agencies and founders who sell themselves and want a simple relationship-focused CRM syncing Gmail, Outlook and LinkedIn, with enrichment and email outreach in the same place.
Other options worth a look
Tool·Client acquisitionManages contacts, leads, opportunities and pipelines with deep customisation and automation for B2B sales teams.CRM
From €25/moFree plan
Tool·Client acquisitionManages contacts, deals and pipelines for B2B sales teams with built-in phone and AI lead scoring.CRM
From $9/mo yearlyAffiliate link- Tool·Client acquisitionCombines CRM, marketing, sales and customer service around a shared contact database with a free tier.
CRM
From $7/mo yearlyFree plan
Tool·Client acquisitionDedicated customer relationship management platform for sales teams managing leads, deals and pipelines.CRM
From $13/mo yearlyAffiliate link
Tool·Client acquisitionManage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.CRM
From €14/mo yearlyAffiliate link
Tool·Client acquisitionSales management system for leads, deals and customers with built-in forecasting and workflow automation.CRM
From €14/mo yearlyFree plan