Attio vs Folk

Attio logovsFolk logo
Two CRM tools side by side: what each does, what it costs and who it suits.

The verdict

On the data we hold, Attio comes out ahead. Here is why, point by point.

What the data says
  • Both cover 5 of the 6 features we compared.
  • Folk starts lower, at €22/mo against €31/mo.
  • Both have an API and an MCP server, so either works with AI employees.
  • In our CRM ranking, Attio places 7 and Folk 6 of 20.

Side by side

Attio and Folk compared
10 points compared
Starts at€31/mo€22/mo
Free planYesNot known yet
APIYesYes
MCP serverYesYes
Built-in callingNoNo
Contact enrichmentYesYes
Custom objectsYesYes
Email sequencesYesYes
Gmail or Outlook sidebarYesYes
Workflow automationYesYes
Links

Plans and pricing

Attio logo

Attio

  • FreeFor individuals to explore Attio; up to 3 seats, no credit card.Free
  • PlusPer user per month; 39 billed monthly or 31 billed annually; up to 10 seats.€39/mo/seat
  • ProPer user per month; 93 billed monthly or 74 billed annually; call intelligence, sequences and reporting.€93/mo/seat
Folk logo

Folk

  • StandardPer member; unlimited members on all plans.€27/mo/seat
  • PremiumPer member, most popular tier.€54/mo/seat
  • EnterprisePer member, 'from' price; annual billing from 67 per member per month.€83/mo/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Attio logo

Choose Attio if…

Founders and go-to-market teams whose sales motion does not fit a standard pipeline and who want to shape their own CRM data model around how they sell.

Folk logo

Choose Folk if…

Small sales teams, agencies and founders who sell themselves and want a simple relationship-focused CRM syncing Gmail, Outlook and LinkedIn, with enrichment and email outreach in the same place.

Other options worth a look

  • Salesforce logo
    ToolClient acquisition
    Manages contacts, leads, opportunities and pipelines with deep customisation and automation for B2B sales teams.

    CRM

    From €25/moFree plan
  • Freshsales logo
    ToolClient acquisition
    Manages contacts, deals and pipelines for B2B sales teams with built-in phone and AI lead scoring.

    CRM

    From $9/mo yearlyAffiliate link
  • HubSpot logo
    ToolClient acquisition
    Combines CRM, marketing, sales and customer service around a shared contact database with a free tier.

    CRM

    From $7/mo yearlyFree plan
  • Nutshell logo
    ToolClient acquisition
    Dedicated customer relationship management platform for sales teams managing leads, deals and pipelines.

    CRM

    From $13/mo yearlyAffiliate link
  • Pipedrive logo
    ToolClient acquisition
    Manage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.

    CRM

    From €14/mo yearlyAffiliate link
  • Zoho CRM logo
    ToolClient acquisition
    Sales management system for leads, deals and customers with built-in forecasting and workflow automation.

    CRM

    From €14/mo yearlyFree plan