The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- Both have a free plan, so you can try each before you pay.
- Both have an API and an MCP server, so either works with AI employees.
- In our CRM ranking, Attio places 7 and Capsule 13 of 20.
Side by side
Plans and pricing
Attio
- FreeFor individuals to explore Attio; up to 3 seats, no credit card.Free
- PlusPer user per month; 39 billed monthly or 31 billed annually; up to 10 seats.€39/mo/seat
- ProPer user per month; 93 billed monthly or 74 billed annually; call intelligence, sequences and reporting.€93/mo/seat
CA
Capsule
- StarterSmall teams needing pipeline and task tracking$21/mo
- GrowthTeams requiring workflow automation and project boards$38/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Attio if…
Founders and go-to-market teams whose sales motion does not fit a standard pipeline and who want to shape their own CRM data model around how they sell.
Other options worth a look
Tool·Client acquisitionManages contacts, leads, opportunities and pipelines with deep customisation and automation for B2B sales teams.CRM
From €25/moFree plan
Tool·Client acquisitionManages contacts, deals and pipelines for B2B sales teams with built-in phone and AI lead scoring.CRM
From $9/mo yearlyAffiliate link- Tool·Client acquisitionCombines CRM, marketing, sales and customer service around a shared contact database with a free tier.
CRM
From $7/mo yearlyFree plan
Tool·Client acquisitionDedicated customer relationship management platform for sales teams managing leads, deals and pipelines.CRM
From $13/mo yearlyAffiliate link
Tool·Client acquisitionManage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.CRM
From €14/mo yearlyAffiliate link
Tool·Client acquisitionCentralise contacts and deal pipelines in a spreadsheet-like CRM with automatic data enrichment.CRM
From €22/mo yearlyAffiliate link