The verdict
Apollo wins for the founder who wants one tool to do the whole job. At $59/user/mo (or $49 annual) you get the database, the sequences and the dialer in a single subscription, plus website de-anonymisation that Lusha simply doesn't have. For a solo founder or a two-person team running outbound from scratch, that's one bill, one login and one place to work , and the free tier lets you pressure-test the data before you pay.
Lusha wins on focus and on price-to-entry. It starts lower at $37.45/user/mo annual, its data has a strong reputation for accuracy on emails and direct dials, and it plugs into a wider set of CRMs and sequencers out of the box , Salesforce, HubSpot, Pipedrive, Zoho, MS Dynamics, Outreach, Salesloft and Bullhorn. If you already send through Smartlead, Outreach or your CRM and only need a reliable data source bolted on, Lusha is the cleaner, cheaper bolt-on.
The honest tie-breaker: are you buying a workflow or a data feed? Apollo is the workflow. Lusha is the feed. Don't pay for Apollo's outreach engine if you'll never switch off your existing one, and don't stitch Lusha into three tools if Apollo would replace all of them.
Side by side
| 10 points compared | ||
|---|---|---|
| Starts at | $49/mo | $37.43/mo |
| Free plan | Yes | Yes |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Built-in lead database | Yes | Yes |
| Built-in outreach (sequences/dialer) | Yes | No |
| Buyer intent data | Yes | Yes |
| Direct-dial phone numbers | Yes | Yes |
| Strong EU/GDPR coverage | Yes | Yes |
| Website visitor de-anonymisation | Yes | No |
| Links |
Plans and pricing
Apollo
- FreeFree
- Basic$49/mo/seat
- Professional$99/mo/seat
Lusha
- FreeFree
- Starter$49.90/mo
- Professional$69.90/mo
- Premium$399.90/mo
Who each is for
Choose Apollo if…
Pick Apollo if you're starting outbound from nothing and want the database, sequences and dialer in one tool rather than wiring three together. It's the better call if you want website visitor de-anonymisation (Lusha has none), if you'll lean on native two-way Salesforce or HubSpot sync, or if you'll eventually want API access and room to grow into a larger sales org. The all-in-one bundle means one bill instead of a data tool plus a separate sequencer , for a lean team, that consolidation is worth more than a few dollars saved on entry price.
Choose Lusha if…
Pick Lusha if you already run a sequencer or CRM you like and just need a clean, accurate data source feeding it. It starts cheaper at $37.45/user/mo annual, integrates with a broader spread of CRMs and outreach tools (Pipedrive, Zoho, Outreach, Salesloft, Bullhorn and more), and keeps its scope tight , verified emails and direct dials, nothing you're paying for and not using. Just budget for the credit model: phone reveals cost more credits than emails, so heavy dialling burns through an allowance faster than the headline price suggests.
Other options worth a look
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