Albacross vs Microsoft Clarity

Albacross tells you which companies visit your site and starts outreach. Clarity shows how visitors behave on your pages. Pick Albacross for account-based sales, Clarity to fix pages.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

If you sell to a defined list of companies and your site gets steady traffic, I'd pick Albacross. The signal that a target account read your pricing page three times is something Clarity cannot give you.

If your problem is a landing page that converts badly and nobody can say why, pick Clarity. Watching a few real sessions often shows the cause within minutes, and it costs nothing to try.

If you have no budget and no clear account list, start with Clarity. If you have both, they are not rivals. Many teams could run Clarity as the baseline and add Albacross once sales wants account signals.

What the data says

Only Microsoft Clarity has a free plan to start on.
Only Microsoft Clarity has an MCP server, so an AI employee can work in it directly.
In our Tracking ranking, Microsoft Clarity places 3 and Albacross 12 of 14.

Side by side

Albacross and Microsoft Clarity compared
At a glance	Albacross	Microsoft Clarity
Starts at	€59/mo	Not known yet
Free plan	No	Yes
API	Yes	Yes
MCP server	No	Yes
Links	Visit	Visit

Plans and pricing

Albacross

StarterUp to 100 identified companies per month plus 10 verified email and 5 phone credits; 84 monthly or 59 per month billed annually.€84/mo
ProfessionalUp to 500 identified companies per month plus 25 email and 10 phone credits; 213 monthly or 149 per month billed annually.€213/mo

Microsoft Clarity

ClarityFree heatmaps and session recordings; there is no paid tier.Free

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Albacross if…

Pick Albacross if you are a B2B sales or marketing team with a clear list of target accounts and enough site traffic to reveal them. It suits you if most visitors leave without filling in a form and your reps never see that interest.

It works best when someone checks the hits each morning and acts on the highest intent. It names companies, not people, so you still need to find the right contact. Use the trial to see how many real, relevant companies it names from your own traffic. Skip it if your traffic is small or mostly consumers.

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Choose Microsoft Clarity if…

Pick Clarity if you run a marketing, product or UX team and want to see where visitors get stuck. It suits a lean team that wants session recordings and heatmaps without a budget conversation.

Setup is one script, for example through Google Tag Manager. It works well next to Google Analytics, which gives the numbers while Clarity gives the pictures. It does not ask visitors questions and it does not tell you which company visited. If you want feedback in visitors' own words, add a survey tool.

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