Wix vs WooCommerce

Pick WooCommerce if WordPress is already your site and you want the shop to live inside it. It suits content-heavy stores, businesses with unusual products and teams with a developer or a trusted agency. The core has no platform fee or revenue share, and you decide the host, the payment processor and every extension. In return, updates, backups, security and performance are your job. Extensions each have their own price and update cycle, so tally them up. The AI integration is a developer preview, so try it on a test store first. If nobody wants to maintain the store, a hosted builder will suit you better.

Pick Wix if you have no developer, little time and no wish to manage servers. You start from a template or an AI builder, adjust it by hand, connect payments and publish, all in one login. Ecommerce, bookings, a blog, email campaigns and SEO tools sit inside the product. Wix Studio exists for agencies and more advanced builds if you outgrow the standard editor. The trade-offs are clear. Many useful tools sit on higher plans, you have limited control over code and speed, and moving the site off Wix later means rebuilding it. For a small business that needs a working site quickly, those are usually acceptable.