The verdict
On the data we hold, YouTube comes out ahead. Here is why, point by point.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | $79/mo | |
| Free plan | No | Yes |
| API | Yes | Yes |
| MCP server | Yes | |
| Links |
Plans and pricing
Sprout Social
- Essentials$99/mo/seat
- Standard$2,388/yr/seat
- Professional$3,588/yr/seat
- Advanced$4,788/yr/seat
YouTube
Pricing not in our catalogue yet.
Who each is for
Choose Sprout Social if…
Mid-market and enterprise marketing teams managing several brands or many profiles that need publishing, a shared inbox, listening and reporting in one social platform with collaboration workflows.
Choose YouTube if…
A business that wants to publish video, from tutorials and demos to talks, and be found through YouTube search, with free hosting and a public audience.
Other options worth a look
Schedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.
Schedules posts, monitors conversations and reports on performance across multiple social media networks.
Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.
Schedules, publishes and analyses social media content across multiple platforms from one calendar.
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.
Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.