The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- Vista Social starts lower, at $63.17/mo against $79/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our Organic social ranking, Sprout Social places 3 and Vista Social 13 of 14.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | $79/mo | $63.17/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Links |
Plans and pricing
Sprout Social
- EssentialsPer seat; $99 per month billed monthly, $79 per month billed annually.$99/mo/seat
- StandardPer seat; $199 per month billed annually, monthly price not shown.$2,388/yr/seat
- ProfessionalPer seat; $299 per month billed annually, monthly price not shown.$3,588/yr/seat
- AdvancedPer seat; $399 per month billed annually, monthly price not shown.$4,788/yr/seat
VS
Vista Social
- Professionalsmall teams$79/mo
- Advancedagencies$149/mo
- Scalemulti-brand teams$349/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Sprout Social if…
Mid-market and enterprise marketing teams managing several brands or many profiles that need publishing, a shared inbox, listening and reporting in one social platform with collaboration workflows.
Other options worth a look
Tool·Client acquisitionSchedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.Organic social
From €16/mo yearlyFree plan
Tool·Client acquisitionSchedules posts, monitors conversations and reports on performance across multiple social media networks.Organic social
From $99/mo yearly
Tool·Client acquisitionSchedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.Organic social
From $18.75/mo yearlyAffiliate link
Tool·Client acquisitionSchedules, publishes and analyses social media content across multiple platforms from one calendar.Organic social
From $5/moFree plan
Tool·Client acquisitionSchedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.Organic social
From $5/mo yearlyFree plan
Tool·Client acquisitionSchedule, publish and manage social media across multiple channels and analyse performance from one dashboard.Organic social
From €16.15/mo yearly