OptinMonster vs Privy

OptinMonster is a targeting layer for pop-ups that feeds the email tool you already use. Privy bundles pop-ups with email and SMS for small online stores.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

For a small B2B team with a website that gets steady traffic and an email or CRM tool already in place, I'd pick OptinMonster. Targeting rules, exit intent and A/B testing are the reason to buy it, and it works with WordPress, Squarespace, Wix or any HTML site.

If you run a small online store and want list growth plus email and SMS flows without a second tool, I'd pick Privy. A new subscriber lands in a segment and a welcome flow picks them up, with no export.

If you have a deep email setup and only need pop-ups, OptinMonster is the more focused tool. Privy also sells a displays-only plan for that case, so compare both. Neither has a free plan, so test with real traffic using the money-back window or the trial.

What the data says

Both cover 4 of the 4 features we compared.
OptinMonster starts lower, at $17.50/mo against $24/mo.
In our Lead capture ranking, Privy places 2 and OptinMonster 3 of 9.

Side by side

OptinMonster and Privy compared
8 points compared	OptinMonster	Privy
Starts at	$17.50/mo	$24/mo
Free plan	No	No
API	Yes	Yes
MCP server	Not known yet	Yes
Exit-intent triggers	Yes	Yes
Multi-step campaigns	Yes	Yes
On-site product recommendations	Yes	Yes
Visitor targeting rules	Yes	Yes
Links	Visit	Visit

Plans and pricing

OptinMonster

Basic1 site, 2,500 campaign impressions; first-year introductory price 108 USD, then the price shown.$210/yr
Plus2 sites, 10,000 campaign impressions; first-year introductory price 324 USD, then the price shown.$570/yr
Pro3 sites, 25,000 campaign impressions; first-year introductory price 444 USD, then the price shown.$870/yr
Growth5 sites, 100,000 campaign impressions; adds sub-accounts and custom branding; first-year introductory price 804 USD.$1,470/yr

Privy

Email and SMSStarts at 30 USD a month, priced by mailable contacts with unlimited email sends; SMS credits are an add-on starting at 0.$30/mo
Displays onlyPop-ups and displays only, priced on monthly page views; starting at 24 USD a month.$24/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose OptinMonster if…

Pick OptinMonster when your site has steady traffic and the email list is the bottleneck. It suits marketers, bloggers, agencies and stores that already send from another tool.

The point is showing the right offer to the right person. A newsletter box for a reader, a cart reminder for a shopper, nothing for someone who already signed up. Pricing follows campaign impressions, not site pageviews, so check how many your busiest pages create and start with a few well-targeted campaigns.

The Growth plan adds sub-accounts, role-based access and custom branding, which helps agencies. Skip it if your site gets very little traffic, or if your email platform's own forms already do the job.

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Choose Privy if…

Pick Privy when you run a small online store on Shopify, BigCommerce or Wix and want one product for the whole path from visitor to repeat buyer.

Contacts sync to your store platform, and flows such as welcome sequences and abandoned cart reminders send email and SMS. SMS credits roll over to the next billing period, and email pricing follows mailable contacts with unlimited sends. It also has a public API and an MCP server.

Expect limits as you grow. Larger stores with complex segmentation may move to a bigger platform such as Klaviyo. Privy is built for stores, so a service business or B2B company will find less to use.

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