The verdict
For a small team, pick Microsoft Advertising first, and only once Google Ads already works. It gives you a second source of search intent and a benchmark for what a click should cost. A modest budget is enough to learn whether the audience is worth having.
Pick Optmyzr when you manage real spend across several accounts and the routine checks have become a weekly burden. A small second channel does not justify a paid management tool on its own. The tool pays back through the rules and audits when many accounts and a large budget are involved.
If both apply, start with the channel and add the layer when the workload demands it.
Side by side
| 8 points compared | ||
|---|---|---|
| Starts at | $209.33/mo | |
| Free plan | No | |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Multi-account management | Yes | Yes |
| Optimisation suggestions | Yes | Yes |
| Rule-based campaign automation | Yes | Yes |
| Sells its own search ad inventory | Yes | No |
| Links |
Plans and pricing
Microsoft Advertising
Pricing not in our catalogue yet.
Optmyzr
- Essentials$299/mo
- Premium$389/mo
Who each is for
Choose Microsoft Advertising if…
Pick Microsoft Advertising if you are a B2B or ecommerce advertiser who already runs Google Ads and wants to reach people Google alone does not. There is no subscription, you set your own budgets and bids, and Google Import brings your best campaigns across.
The volume is smaller than Google's, so it complements Google Ads and does not replace it. Check conversion tracking before you spend. If you rely on the API, ask which version your tools use, because it is moving from SOAP to REST.
Choose Optmyzr if…
Pick Optmyzr if you are an agency, freelancer or in-house paid media team with several ad accounts, and you want rules, audits and alerts to carry the repetitive checks. It covers Microsoft Ads alongside Google, Amazon, Meta and LinkedIn, so one set of standards can apply to all of them.
There is no free plan, and pricing follows the ad spend you manage. Features such as daily or hourly automation depend on the tier. Start with alerts and move to automated changes only once you trust a rule. Skip it if you have one small account or only need reporting.
Other options worth a look
Audits and optimises Google and Microsoft Ads accounts with automated testing and performance alerts.
Audits and optimises Google, Microsoft and Meta ad campaigns from one dashboard with alerts and fix suggestions.
Manage paid search and display advertising campaigns, tracking spend, clicks, and conversions by account.
Look up the ads any advertiser has shown on Google, with their creatives, formats and regions.