The verdict
On the data we hold, Metricool comes out ahead. Here is why, point by point.
What the data says
- Only Metricool has a free plan to start on.
- Only Metricool has an MCP server, so an AI employee can work in it directly.
- In our Organic social ranking, Metricool places 1 and SocialBee 14 of 14.
Side by side
Plans and pricing
Metricool
- FreeOne brand, up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics.Free
- StarterFrom 5 brands at 20 per month (16 per month billed annually); 10 brands is 37 per month.€20/mo
- AdvancedFrom 15 brands at 54 per month (43 per month billed annually); up to 50 brands, teams, approvals and API access.€54/mo
SO
SocialBee
- BootstrapSolopreneurs managing basic social profiles$29/mo
- AccelerateGrowing teams requiring bulk tools$49/mo
- ProAgencies handling multiple client accounts$99/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Metricool if…
Social media managers, small marketing teams and agencies who run several brands and want planning, analytics and client reports in one dashboard instead of five logins.
Other options worth a look
Tool·Client acquisitionSchedules posts, monitors conversations and reports on performance across multiple social media networks.Organic social
From $99/mo yearly
Tool·Client acquisitionManage publishing, engagement, analytics, and social listening across brands from one dashboard.Organic social
From $79/mo yearly
Tool·Client acquisitionSchedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.Organic social
From $18.75/mo yearlyAffiliate link
Tool·Client acquisitionSchedules, publishes and analyses social media content across multiple platforms from one calendar.Organic social
From $5/moFree plan
Tool·Client acquisitionSchedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.Organic social
From $5/mo yearlyFree plan
Tool·Client acquisitionSchedule, publish and manage social media across multiple channels and analyse performance from one dashboard.Organic social
From €16.15/mo yearly