The verdict
For a solo founder or a lean outbound team, Lusha is the better default. It starts at 37.45 USD per user per month on annual billing, ships a free tier with 40 credits, and gives you verified emails and direct dials through a browser extension, bulk CSV and an API, no procurement cycle required. You can be prospecting within the hour.
ZoomInfo wins on raw scale and platform depth , a database in the 100M-plus company and 150M-plus contact range, plus buyer intent, website visitor de-anonymisation and built-in outreach that Lusha does not match. But that comes at roughly 14,995 USD a year to start, with realistic spend landing in the 30,000-60,000 USD range once you add tiers and modules. For most lean teams that is buying a cathedral to hold a Sunday service.
The honest read: Lusha until your volume, intent needs and budget genuinely outgrow it. ZoomInfo when prospecting is a whole-team motion with a budget line to match.
Side by side
| 10 points compared | ||
|---|---|---|
| Starts at | $37.43/mo | |
| Free plan | Yes | |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Built-in lead database | Yes | Yes |
| Built-in outreach (sequences/dialer) | No | Yes |
| Buyer intent data | Yes | Yes |
| Direct-dial phone numbers | Yes | Yes |
| Strong EU/GDPR coverage | Yes | No |
| Website visitor de-anonymisation | No | Yes |
| Links |
Plans and pricing
Lusha
- FreeFree
- Starter$49.90/mo
- Professional$69.90/mo
- Premium$399.90/mo
Zoominfo
Pricing not in our catalogue yet.
Who each is for
Choose Lusha if…
Pick Lusha if you are a founder or a small sales, marketing or recruiting team who wants verified business emails and direct dials without an annual contract or a demo call. The free tier (40 credits a month) lets you test the data on your own market before paying, per-seat pricing keeps spend predictable, and it integrates with Salesforce, HubSpot, Pipedrive, Zoho, MS Dynamics, Outreach, Salesloft and Bullhorn. If you sell into Europe, Lusha's stronger EU and GDPR coverage matters more than a bigger global count. Choose it when you want to own the prospecting motion yourself and keep the stack lean.
Choose Zoominfo if…
Pick ZoomInfo if prospecting is a team sport and you need the widest data net plus signals Lusha does not carry: buyer intent at scale, website visitor de-anonymisation to catch anonymous traffic, and built-in sequences and a dialer so reps work the list in one place. It fits mid-market and enterprise revenue teams who run CRM enrichment across Salesforce, HubSpot and Microsoft Dynamics and can justify a 30,000-60,000 USD-a-year line. Choose it when the cost of missing accounts outweighs the cost of the platform, and when you have the seats and the ops maturity to use what you are paying for.
Other options worth a look
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