The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- Both have a free plan, so you can try each before you pay.
- RocketReach starts lower, at $27/mo against $37.43/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our Outbound ranking, Lusha places 15 and RocketReach 24 of 33.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | $37.43/mo | $27/mo |
| Free plan | Yes | Yes |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Links |
Plans and pricing
Lusha
- FreeFree plan with 40 credits per month.Free
- Starter400 credits per month on monthly billing, 4,800 credits per year on annual billing.$49.90/mo
- Professional600 credits per month on monthly billing, 7,200 credits per year on annual billing.$69.90/mo
- Premium3,400 credits per month on monthly billing, 40,800 credits per year on annual billing.$399.90/mo
RO
RocketReach
- EssentialsEmail-only prospecting$27/mo
- ProMulti-channel outreach with phone numbers$69/mo
- UltimateHeavy prospecting with intent data$142/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Lusha if…
B2B sales and recruiting teams who need verified work emails and direct phone numbers to fill gaps in their CRM or to prospect from LinkedIn and company lists.
Other options worth a look
Tool·Client acquisitionRuns multichannel cold outreach with built-in email warmup, lead database, and deliverability scoring.Outbound
From $55/mo yearlyAffiliate link
Tool·Client acquisitionFind B2B prospects and run email and phone outreach campaigns from one unified platform.Outbound
From $49/moFree planAffiliate link
Tool·Client acquisitionSends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.Outbound
From $85/mo yearlyAffiliate link
Tool·Client acquisitionAutomates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.Outbound
From $49/mo yearlyAffiliate link
Tool·Client acquisitionRun cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.Outbound
From $32/mo yearly
Tool·Client acquisitionBuilds sender reputation for new email accounts by warming them through a network of real inboxes.Outbound
From $15/mo