Lusha vs Mailshake

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Mailshake comes out ahead. Here is why, point by point.

What the data says

Mailshake covers more of the features we compared: 2 of 2, against 1.
Only Lusha has a free plan to start on.
Mailshake starts lower, at $25/mo against $37.43/mo.
Only Lusha has an MCP server, so an AI employee can work in it directly.
In our Outbound ranking, Mailshake places 12 and Lusha 15 of 33.

Side by side

Lusha and Mailshake compared
6 points compared	Lusha	Mailshake
Starts at	$37.43/mo	$25/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	No
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	No	Yes
Links	Visit	Visit

Plans and pricing

Lusha

FreeFree plan with 40 credits per month.Free
Starter400 credits per month on monthly billing, 4,800 credits per year on annual billing.$49.90/mo
Professional600 credits per month on monthly billing, 7,200 credits per year on annual billing.$69.90/mo
Premium3,400 credits per month on monthly billing, 40,800 credits per year on annual billing.$399.90/mo

Mailshake

Starter1 email address, 1,500 sends a month, unlimited contacts and campaigns. Annual shown as 25 per month.$29/mo/seat
Email Outreach2 email addresses, unlimited sends, rotation, unified inbox and CRM integrations. Annual shown as 45 per month.$49/mo/seat
Sales Engagement10 email addresses, unlimited sends and 5 phone numbers with a dialer. Annual shown as 85 per month.$99/mo/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Lusha if…

B2B sales and recruiting teams who need verified work emails and direct phone numbers to fill gaps in their CRM or to prospect from LinkedIn and company lists.

Visit Read the review

Choose Mailshake if…

B2B sales teams, agencies and founders who run email-led cold outreach and want simple sequences, follow-ups, deliverability tools and a built-in lead finder in one tool.

Visit Read the review

Other options worth a look

ToolClient acquisition
Lemlist
Runs multichannel cold outreach with built-in email warmup, lead database, and deliverability scoring.
Outbound
From $55/mo yearlyAffiliate link
Sign up on Lemlist
ToolClient acquisition
Apollo
Find B2B prospects and run email and phone outreach campaigns from one unified platform.
Outbound
From $49/moFree planAffiliate link
Sign up on Apollo
ToolClient acquisition
Instantly
Sends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.
Outbound
From $85/mo yearlyAffiliate link
Sign up on Instantly
ToolClient acquisition
Reply.io
Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.
Outbound
From $49/mo yearlyAffiliate link
Sign up on Reply.io
ToolClient acquisition
Smartlead
Run cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.
Outbound
From $32/mo yearly
Sign up on Smartlead
ToolClient acquisition
Warmup Inbox
Builds sender reputation for new email accounts by warming them through a network of real inboxes.
Outbound
From $15/mo
Sign up on Warmup Inbox