The verdict
On the data we hold, Lusha comes out ahead. Here is why, point by point.
What the data says
- Both cover 2 of the 2 features we compared.
- Both have a free plan, so you can try each before you pay.
- Lusha starts lower, at $37.43/mo against $119.99/mo.
- In our Outbound ranking, Lusha places 15 and LinkedIn 23 of 33.
Side by side
| 6 points compared | ||
|---|---|---|
| Starts at | $119.99/mo | $37.43/mo |
| Free plan | Yes | Yes |
| API | Yes | Yes |
| MCP server | Not known yet | Yes |
| Built-in lead database | Yes | Yes |
| Buyer intent data | Yes | Yes |
| Links |
Plans and pricing
- Standard$119.99/mo
Lusha
- FreeFree plan with 40 credits per month.Free
- Starter400 credits per month on monthly billing, 4,800 credits per year on annual billing.$49.90/mo
- Professional600 credits per month on monthly billing, 7,200 credits per year on annual billing.$69.90/mo
- Premium3,400 credits per month on monthly billing, 40,800 credits per year on annual billing.$399.90/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose LinkedIn if…
B2B founders and sellers who research, connect with and follow up with decision-makers on LinkedIn, and who treat it as a relationship layer that feeds a proper CRM.
Choose Lusha if…
B2B sales and recruiting teams who need verified work emails and direct phone numbers to fill gaps in their CRM or to prospect from LinkedIn and company lists.
Other options worth a look
Tool·Client acquisitionRuns multichannel cold outreach with built-in email warmup, lead database, and deliverability scoring.Outbound
From $55/mo yearlyAffiliate link
Tool·Client acquisitionFind B2B prospects and run email and phone outreach campaigns from one unified platform.Outbound
From $49/moFree planAffiliate link
Tool·Client acquisitionSends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.Outbound
From $85/mo yearlyAffiliate link
Tool·Client acquisitionAutomates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.Outbound
From $49/mo yearlyAffiliate link
Tool·Client acquisitionRun cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.Outbound
From $32/mo yearly
Tool·Client acquisitionBuilds sender reputation for new email accounts by warming them through a network of real inboxes.Outbound
From $15/mo