LinkedIn Sales Navigator vs Lusha

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Lusha comes out ahead. Here is why, point by point.

What the data says

Lusha covers more of the features we compared: 4 of 6, against 3.
Only Lusha has a free plan to start on.
Lusha starts lower, at $37.43/mo against $89.99/mo.
In our Outbound ranking, Lusha places 15 and LinkedIn Sales Navigator 22 of 33.

Side by side

LinkedIn Sales Navigator and Lusha compared
10 points compared	LinkedIn Sales Navigator	Lusha
Starts at	$89.99/mo	$37.43/mo
Free plan	No	Yes
API	Not known yet	Yes
MCP server	Not known yet	Yes
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	No	No
Buyer intent data	Yes	Yes
Direct-dial phone numbers	No	Yes
Strong EU/GDPR coverage	Yes	Yes
Website visitor de-anonymisation	No	No
Links	Visit	Visit

Plans and pricing

LinkedIn Sales Navigator

CoreFor individual sellers; $1,079.88 per year when billed annually (25% off).$119.99/mo/seat
AdvancedFor sales teams; $1,799.88 per year when billed annually (6% off).$159.99/mo/seat

Lusha

FreeFree plan with 40 credits per month.Free
Starter400 credits per month on monthly billing, 4,800 credits per year on annual billing.$49.90/mo
Professional600 credits per month on monthly billing, 7,200 credits per year on annual billing.$69.90/mo
Premium3,400 credits per month on monthly billing, 40,800 credits per year on annual billing.$399.90/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose LinkedIn Sales Navigator if…

B2B founders and sales teams who prospect on LinkedIn and need deeper search, saved lists, lead alerts and InMail to find and reach the right buyers.

Visit Read the review

Choose Lusha if…

B2B sales and recruiting teams who need verified work emails and direct phone numbers to fill gaps in their CRM or to prospect from LinkedIn and company lists.

Visit Read the review

Other options worth a look

ToolClient acquisition
Lemlist
Runs multichannel cold outreach with built-in email warmup, lead database, and deliverability scoring.
Outbound
From $55/mo yearlyAffiliate link
Sign up on Lemlist
ToolClient acquisition
Apollo
Find B2B prospects and run email and phone outreach campaigns from one unified platform.
Outbound
From $49/moFree planAffiliate link
Sign up on Apollo
ToolClient acquisition
Instantly
Sends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.
Outbound
From $85/mo yearlyAffiliate link
Sign up on Instantly
ToolClient acquisition
Reply.io
Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.
Outbound
From $49/mo yearlyAffiliate link
Sign up on Reply.io
ToolClient acquisition
Smartlead
Run cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.
Outbound
From $32/mo yearly
Sign up on Smartlead
ToolClient acquisition
Warmup Inbox
Builds sender reputation for new email accounts by warming them through a network of real inboxes.
Outbound
From $15/mo
Sign up on Warmup Inbox