The verdict
On the data we hold, Lemlist comes out ahead. Here is why, point by point.
What the data says
- Lemlist covers more of the features we compared: 6 of 6, against 3.
- Lemlist starts lower, at $55/mo against $89.99/mo.
- In our Outbound ranking, Lemlist places 1 and LinkedIn Sales Navigator 22 of 33.
Side by side
| 10 points compared | ||
|---|---|---|
| Starts at | $55/mo | $89.99/mo |
| Free plan | No | No |
| API | Yes | Not known yet |
| MCP server | Yes | Not known yet |
| Built-in lead database | Yes | Yes |
| Built-in outreach (sequences/dialer) | Yes | No |
| Buyer intent data | Yes | Yes |
| Direct-dial phone numbers | Yes | No |
| Strong EU/GDPR coverage | Yes | Yes |
| Website visitor de-anonymisation | Yes | No |
| Links |
Plans and pricing
Lemlist
- EmailUnlimited users, 50,000 emails per month; $55 per month billed yearly.$69/mo
- MultichannelUnlimited users, adds LinkedIn, SMS and WhatsApp; $87 per month billed yearly.$109/mo
LinkedIn Sales Navigator
- CoreFor individual sellers; $1,079.88 per year when billed annually (25% off).$119.99/mo/seat
- AdvancedFor sales teams; $1,799.88 per year when billed annually (6% off).$159.99/mo/seat
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Lemlist if…
Lean B2B founders and small sales teams running multichannel cold outreach who want a lead database, personalisation and warm-up in one tool instead of stitching several together.
Choose LinkedIn Sales Navigator if…
B2B founders and sales teams who prospect on LinkedIn and need deeper search, saved lists, lead alerts and InMail to find and reach the right buyers.
Other options worth a look
Tool·Client acquisitionFind B2B prospects and run email and phone outreach campaigns from one unified platform.Outbound
From $49/moFree planAffiliate link
Tool·Client acquisitionSends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.Outbound
From $85/mo yearlyAffiliate link
Tool·Client acquisitionAutomates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.Outbound
From $49/mo yearlyAffiliate link
Tool·Client acquisitionRun cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.Outbound
From $32/mo yearly
Tool·Client acquisitionBuilds sender reputation for new email accounts by warming them through a network of real inboxes.Outbound
From $15/mo- Tool·Client acquisitionIdentifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
Outbound
From €79/mo yearlyFree planAffiliate link