Instantly vs Zoominfo

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Instantly comes out ahead. Here is why, point by point.

What the data says

Instantly covers more of the features we compared: 5 of 5, against 4.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Instantly places 3 and Zoominfo 10 of 33.

Side by side

Instantly and Zoominfo compared
9 points compared	Instantly	Zoominfo
Starts at	$85/mo	Not known yet
Free plan	No	Not known yet
API	Yes	Yes
MCP server	Yes	Yes
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	Yes	Yes
Buyer intent data	Yes	Yes
Strong EU/GDPR coverage	Yes	No
Website visitor de-anonymisation	Yes	Yes
Links	Visit	Visit

Plans and pricing

Instantly

StarterBundle with 5,000 emails per month, 1,000 uploaded contacts and 1,500 credits.$94/mo
ScaleBundle with 100,000 emails per month, 25,000 uploaded contacts and 5,000 credits.$194/mo
AgencyBundle with 500,000 emails per month, 100,000 uploaded contacts and 10,000 credits.$555/mo

Zoominfo

Pricing not in our catalogue yet.

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Instantly if…

B2B founders, agencies and outbound teams that run cold email at volume across many mailboxes and need warmup, rotation and one reply inbox without building the sending infrastructure themselves.

Visit Read the review

Choose Zoominfo if…

A mid-market or enterprise sales and marketing team that needs a large B2B contact and company database with buyer intent signals for account-based targeting.

Visit Read the review

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Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
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