Iconosquare vs Sprout Social

ICvs

Two Organic social tools side by side: what each does, what it costs and who it suits.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Iconosquare comes out ahead. Here is why, point by point.

What the data says

Only Iconosquare has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our Organic social ranking, Iconosquare places 9 and Sprout Social 3 of 14.

Side by side

Iconosquare and Sprout Social compared
At a glance	ICIconosquare	Sprout Social
Starts at	€15/mo	$79/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Links	Visit	Visit

Plans and pricing

Iconosquare

FreeSole operators testing the watersFree
StarterSolo users needing basic scheduling€15/mo
LaunchGrowing brands requiring inbox and reports€33/mo
ScaleTeams managing multiple client profiles€69/mo

Sprout Social

EssentialsPer seat; $99 per month billed monthly, $79 per month billed annually.$99/mo/seat
StandardPer seat; $199 per month billed annually, monthly price not shown.$2,388/yr/seat
ProfessionalPer seat; $299 per month billed annually, monthly price not shown.$3,588/yr/seat
AdvancedPer seat; $399 per month billed annually, monthly price not shown.$4,788/yr/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Iconosquare if…

We haven't written up who Iconosquare suits yet.

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Choose Sprout Social if…

Mid-market and enterprise marketing teams managing several brands or many profiles that need publishing, a shared inbox, listening and reporting in one social platform with collaboration workflows.

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Other options worth a look

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Buffer
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SocialPilot
Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.
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