Iconosquare vs Publer

ICvs

Two Organic social tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says

Both have a free plan, so you can try each before you pay.
Both have an API and an MCP server, so either works with AI employees.
In our Organic social ranking, Iconosquare places 9 and Publer 5 of 14.

Side by side

Iconosquare and Publer compared
At a glance	ICIconosquare	Publer
Starts at	€15/mo	$5/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Links	Visit	Visit

Plans and pricing

Iconosquare

FreeSole operators testing the watersFree
StarterSolo users needing basic scheduling€15/mo
LaunchGrowing brands requiring inbox and reports€33/mo
ScaleTeams managing multiple client profiles€69/mo

Publer

FreeFree forever for one user: 1 workspace, 3 social accounts (no X), 10 scheduled posts per account.Free
ProfessionalFrom $5 per month for 1 social account, plus $4 per extra account; unlimited scheduling and X support.$5/mo
BusinessFrom $10 per month for 1 social account; adds analytics, AI, approvals, and API and MCP access.$10/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Iconosquare if…

We haven't written up who Iconosquare suits yet.

Visit Read the review

Choose Publer if…

Small teams, creators and agencies that post to several social networks and want one calendar, bulk scheduling and client workspaces without paying for a full social suite.

Visit Read the review

Other options worth a look

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Metricool
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Sprout Social
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Later
Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.
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Buffer
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.
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SocialPilot
Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.
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From €16.15/mo yearly
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