Iconosquare vs Metricool

ICvs

Two Organic social tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says

Both have a free plan, so you can try each before you pay.
Iconosquare starts lower, at €15/mo against €16/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Organic social ranking, Iconosquare places 9 and Metricool 1 of 14.

Side by side

Iconosquare and Metricool compared
At a glance	ICIconosquare	Metricool
Starts at	€15/mo	€16/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Links	Visit	Visit

Plans and pricing

Iconosquare

FreeSole operators testing the watersFree
StarterSolo users needing basic scheduling€15/mo
LaunchGrowing brands requiring inbox and reports€33/mo
ScaleTeams managing multiple client profiles€69/mo

Metricool

FreeOne brand, up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics.Free
StarterFrom 5 brands at 20 per month (16 per month billed annually); 10 brands is 37 per month.€20/mo
AdvancedFrom 15 brands at 54 per month (43 per month billed annually); up to 50 brands, teams, approvals and API access.€54/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Iconosquare if…

We haven't written up who Iconosquare suits yet.

Visit Read the review

Choose Metricool if…

Social media managers, small marketing teams and agencies who run several brands and want planning, analytics and client reports in one dashboard instead of five logins.

Visit Read the review

Other options worth a look

ToolClient acquisition
Hootsuite
Schedules posts, monitors conversations and reports on performance across multiple social media networks.
Organic social
From $99/mo yearly
Sign up on Hootsuite
ToolClient acquisition
Sprout Social
Manage publishing, engagement, analytics, and social listening across brands from one dashboard.
Organic social
From $79/mo yearly
Sign up on Sprout Social
ToolClient acquisition
Later
Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.
Organic social
From $18.75/mo yearlyAffiliate link
Sign up on Later
ToolClient acquisition
Publer
Schedules, publishes and analyses social media content across multiple platforms from one calendar.
Organic social
From $5/moFree plan
Sign up on Publer
ToolClient acquisition
Buffer
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.
Organic social
From $5/mo yearlyFree plan
Sign up on Buffer
ToolClient acquisition
SocialPilot
Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.
Organic social
From €16.15/mo yearly
Sign up on SocialPilot