Hootsuite vs YouTube

Two Organic social tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, YouTube comes out ahead. Here is why, point by point.

What the data says

Only YouTube has a free plan to start on.
In our Organic social ranking, YouTube places 12 and Hootsuite 2 of 14.

Side by side

Hootsuite and YouTube compared
At a glance	Hootsuite	YouTube
Starts at	$99/mo	Not known yet
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	Not known yet
Links	Visit	Visit

Plans and pricing

Hootsuite

StandardUp to 10 social accounts; $99 per user per month billed annually.$1,188/yr/seat
ProfessionalUnlimited social accounts; $199 per user per month billed annually.$2,388/yr/seat
AdvancedTeam approvals and routing; shown as up to $399 per user per month billed annually.$4,788/yr/seat

YouTube

Pricing not in our catalogue yet.

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Hootsuite if…

Social media managers, marketing teams and agencies who publish and monitor several social networks, accounts or brands and need scheduling, a shared inbox, listening and reporting in one place.

Visit Read the review

Choose YouTube if…

A business that wants to publish video, from tutorials and demos to talks, and be found through YouTube search, with free hosting and a public audience.

Visit Read the review

Other options worth a look

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Metricool
Schedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.
Organic social
From €16/mo yearlyFree plan
Sign up on Metricool
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Sprout Social
Manage publishing, engagement, analytics, and social listening across brands from one dashboard.
Organic social
From $79/mo yearly
Sign up on Sprout Social
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Later
Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.
Organic social
From $18.75/mo yearlyAffiliate link
Sign up on Later
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Publer
Schedules, publishes and analyses social media content across multiple platforms from one calendar.
Organic social
From $5/moFree plan
Sign up on Publer
ToolClient acquisition
Buffer
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.
Organic social
From $5/mo yearlyFree plan
Sign up on Buffer
ToolClient acquisition
SocialPilot
Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.
Organic social
From €16.15/mo yearly
Sign up on SocialPilot