The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- Vista Social starts lower, at $63.17/mo against $99/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our Organic social ranking, Hootsuite places 2 and Vista Social 13 of 14.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | $99/mo | $63.17/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Links |
Plans and pricing
Hootsuite
- StandardUp to 10 social accounts; $99 per user per month billed annually.$1,188/yr/seat
- ProfessionalUnlimited social accounts; $199 per user per month billed annually.$2,388/yr/seat
- AdvancedTeam approvals and routing; shown as up to $399 per user per month billed annually.$4,788/yr/seat
VS
Vista Social
- Professionalsmall teams$79/mo
- Advancedagencies$149/mo
- Scalemulti-brand teams$349/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Hootsuite if…
Social media managers, marketing teams and agencies who publish and monitor several social networks, accounts or brands and need scheduling, a shared inbox, listening and reporting in one place.
Other options worth a look
Tool·Client acquisitionSchedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.Organic social
From €16/mo yearlyFree plan
Tool·Client acquisitionManage publishing, engagement, analytics, and social listening across brands from one dashboard.Organic social
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Tool·Client acquisitionSchedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.Organic social
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Tool·Client acquisitionSchedules, publishes and analyses social media content across multiple platforms from one calendar.Organic social
From $5/moFree plan
Tool·Client acquisitionSchedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.Organic social
From $5/mo yearlyFree plan
Tool·Client acquisitionSchedule, publish and manage social media across multiple channels and analyse performance from one dashboard.Organic social
From €16.15/mo yearly